Fashion brand ZARA approached me to create a surreal advertisement for their global flagship store in Milan. I directed a video team, modeled, animated and composited an underwater 3D scene, and went through many revisions to fit the final product to the client's vision. The end result was posted to ZARA's social media and was viewed over three million times across multiple platforms.
My favorite version: ZARA's Milan flagship location transformed into a lush underwater world.
A breakdown: the original plate of the ZARA store in Milan, my animated 3D scene, and the final composited image.
An early model of the Milan store I created from reference photos, animated to show the on-location video team what camera moves I wanted.